IMAGE, FILM & COMMERCIALS
Video and Photo Production (Steps To Locating A Great Services)
Since the Internet began to seamlessly integrate photo and video, more and more businesses have used short instructive films to convey the important features of their business. These short videos have been proven to be more effective than sales copy when it comes to providing a prospective customer with the ins and outs of a business, and are a popular feature of many online marketing campaigns. But regardless of the nature of your project, finding a great video production company can be challenging. How do you know when you’ve found a company you can trust to make quality, customized videos? Below are a few steps to get you on the right track.
Step 1: Determine your needs
When it comes to shooting a video, you’re going to want to plan your project before you start seeking the help of a video production company, otherwise, you could get talked into shooting a video that’s bigger than you need. Take time to do a little “pre-production” and plan out exactly what you want your photos and video to accomplish. This will allow you to be better prepared when a production team shows up and wants to start shooting.
Step 2: Don’t automatically go with the most inexpensive photography or video services
Why? Because too often these inexpensive photo-video production companies provide you with a result you probably could have achieved on your own. Media production is a complex affair, including phases of pre-production, production and post-production. A good production company will have high-quality equipment (both for the initial shooting and for the post-production), and will ensure that your video looks unique, is well shot and edited, and has the feel of a professionally-produced video and photo. Anything less is not worth your time.
Step 3: Try to get a look at what photo and video services the company is offering.
A media production company should give some examples of what they’re capable of up on their web site. Take some time to peruse the local listings. Get acquainted with the sort of work that was created in your area. When you are watching a demo portfolio, some of the videos or photos are going to look slicker and more professional than others. Again, based on what you’ve determined your needs to be, you can make an educated decision about which company has the service that’s right for you.
When looking to hire a professional photographer for your business of any kind, it’s always a good idea to give yourself time, don’t feel rushed, and consider all the variables before you make a final decision. If you’re looking for video production services, take a look at our portfolio. We will be delighted to help you to grow your business by creating high-quality video and photo content for you.
Throw-Away World (How to Keep Enjoying Photography)
Trying to keep up with the latest camera models and features is sometimes a bit overwhelming. It seems like a new gadget or gizmo is coming out every day. I can buy something state-of-the-art today, whether it’s a computer or camera or cell phone or whatever, and by this time next year, I’d have to give it away to get rid of it. Today’s “cutting edge” is tomorrow’s garage sale trinket. It’s really amazing.
When I started in photography, I could buy a good camera or lens and expect to use it for many years, maybe even a lifetime. A good Hasselblad camera, for example, or a Nikon 35mm body, could easily be passed down to a son or daughter, maybe even a grandchild.
Is to Be Outdated Photographer Bad?
Now a new camera is just a few months from being outdated. True, it will still work (hopefully) and may meet my needs for several years, but sooner or later it will probably end up in the closet or a drawer or on eBay. It’s no wonder our landfills and even oceans are filled with so much trash.
In the midst of thinking about how quickly technology changes and how much-planned obsolescence is built into our economy, it occurred to me that photography – not the equipment but the photos themselves – doesn’t get old or obsolete. An Ansel Adams print is just as beautiful and mesmerizing today as it was twenty years ago. All the great photographs stand the test of time. Some, like the pictures I have of my daughters when they were babies, just continue to grow in value, at least to me.
They are frozen moments in time that I can only re-live in my mind, and they are more precious as time goes by. They will never be obsolete or thrown in the trash or listed on eBay. I guess I’m reminded of why I take pictures. It’s not to enjoy toys and gadgets. It’s to produce images that can be enjoyed and appreciated long after the toys are thrown away. Photo equipment may be part of our throw-away world, but photos are not. And for that I am glad.
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